Making Affordable Housing Relevant
About Us
Piccadilly Premier Land, Inc. (PPLi) is a residential real estate developer in Cebu City, Philippines. PPLi is a partnership between 8990 Holdings, Inc. and RDAK Land, Inc.
8990 Holdings is one of the Philippines’ leading mass housing developers. It is a publicly traded company in the Philippine Stock Exchange listed as (PH:HOUSE). 8990 develops and delivers over 10,000 housing units per year varying from Socialized and Economic Housing units.
RDAK Land, Inc. is a real estate development company that undertakes a portfolio of developments ranging from industrial complexes, memorial estates, commercial properties and residential developments.
The Challenge
The estimated housing need in the Philippines by 2030*
The current annual production capacity for residential development. This capacity cannot meet the market’s demand.
Projected housing backlog by 2030, without any intervention for a more comprehensive housing program. Forty-one percent (41%) of the demand is for economic housing (PhP480,000-1,700,000), while 25% is for socialized housing (PhP480,000 and below).
There is a vast addressable need for affordable housing.
The immense need for shelter among low-income Filipino families is a problem that has long been acknowledged by the government and private property development companies alike. This housing backlog has pushed the two sectors to collaborate on a roadmap that includes increasing production, increasing availability of home purchase financing, and even for the government to offer subsidies to those who cannot afford home purchase. However, in an assessment by the National Economic Development Authority of the performance of the housing sector vis-a-vis 2017 targets for offering direct government assistance, it showed that only 54% of the target has been achieved.
In the private sector, the indirect housing assistance showed that some aspects have been exceeded, especially with respect to the targets for “license to sell” issued, and the “housing loan receivable purchase program”.
The impact of COVID-19 on the housing market has highlighted the need for us to act with urgency.
The Philippine experience of the COVID-19 pandemic and the ensuing lockdowns intensified the need for planned residential communities which are affordable for the working Filipino. Significant levels of transmission were experienced in large urban centers, mostly in high density informal communities, due to lack of facilities, improper ventilation, and subpar sanitation. The living conditions in these communities made work-from-home arrangements extremely challenging, if not impossible.
This situation kept inquiries and e-reservations for our residential units going, even at the height of strict lockdowns, where offices were not allowed to open. As restrictions have eased, a surge in inquiries points to demand that became more urgent with this economic crisis.
Our vision and mission
A home within every Filipino’s
reach.
Address the Philippines’ need for affordable housing.
Richard Ray King,
CEO (Piccadilly Premier Land, Inc)
PPLi is committed to developing master planned communities that create long-term value for its residents and clients.
We are a market-driven real estate developer who innovates in process, products, and pricing in order to deliver affordable housing.
We deliver products that are committed to quality, value, and most of all, live-ability.
We develop multi-segment products to create a balanced community with a resilient revenue stream to ensure the best property management for our developments.
We believe that our products & services are what create long-term value for our residents.
Our Values
Affordability.
With the Philippines’ rising median age (24.8 as of 2022), we anticipate the increasing demand for affordable housing. We define affordability from the buyers’ perspective and are committed to finding innovative solutions and construction methodologies that will allow us to deliver housing units worthy of our buyers’ investment, and with particular focus on long-term value.
Value.
We consider our residents, our community, our shareholders and our employees as stakeholders in this endeavor. As such, we define value with a multi-faceted approach. We believe that pursuing a sustainable and balanced solution that addresses our stakeholders’ needs is key to addressing the country’s housing challenges.
Delivery.
Delivering Ready for Occupancy (RFO) units to our buyers is our driving motivation. With full understanding of the serious implications of the housing backlog on the Filipino people’s living standards, we aspire to fulfill the need for on-demand housing by streamlining the process of home ownership. Home ownership at its simplest.
Project Portfolio
residential condominiums.
Project Developments
Bayanihan Town Center
Residential community, primarily designed to cater to the workers of Mactan’s Export Processing Zones and the Hospitality Industry.
Located in Pajac, Lapu-lapu City
Orchard Drive
A mixed-use, multi-segment, master planned community. Ideal for a diverse community of individuals and families, with its many unit type options and its wide price range.
Located in Pit-os Talamban, Cebu City
Products
Bayanihan Flats
Affordable housing solutions through its ‘Puyo Dayon’ program, which allows buyers to move-in our Ready For Occupancy (RFO) units, matched with a housing loan from PAG-IBIG or a financing institution.
Development type: Affordable residential condominiums
Price range: Php1.2M to Php5.8M
Offers zero down-payment ownership
Sites: Bayanihan Flats Mactan, Bayanihan Flats Mactan 2, Bayanihan Flats – Orchard Drive
One Garden Residences
Residential condominiums with a variety of options to fit every family’s need and budget. One Garden Residences offers different unit types: Studio suite, Loft suite, 2-bedroom suite, and 3- bedroom suite.
Development type: Family residential condominiums
Price range: Php2.1M to Php5.8M
Locations: Talamban, Cebu City, Cebu, Philippines
Island Homes by RDAK Land, Inc
A residential house & lot development, with 88 house and lot units.
9,800 sqm property
Located in Suba Basbas, Lapu-Lapu City, Mactan
Our Board of Directors
A Dynamic Partnership.
Luis N. Yu, Jr.
Chairman
Mariano D. Martinez, Jr.
Director
Atty. Anthony Vincent S. Sotto
Director
Ricarido Delfin A. King
Director
Richard Ray T. King
Managing Director
Contact Us.
We’d love to know what you think.
Location
Piccadilly Premier Land, Inc.
RDAK Transport Bldg.
MJ Cuenco Ave.
Mabolo, Cebu City
Cebu, Philippines 6000
+63 32 2316142
Other Info
* The Philippine Housing Industry Roadmap: 2012 -2030, a comprehensive study and roadmap
jointly undertaken by the University of Asia and the Pacific (UA&P) and
the Subdivision and Housing Developers Association, Inc (SHDA)